During this summer season... you can fill in the blank here. If you give me a promotion, I can do the writing for you. Think of a few good promotions for this summer to next spring (quarterly promotions perhaps, monthly if you want to be aggressive). I just want you to see that we can create blog posts and use them exclusively as specials. Keeping only the most recent 3 or 4 promotions in the Current Specials Tab. You could discount room rates, throw in boat taxi, snorkeling or other promotions. We can probably even add promo/coupon codes if your booking software includes such features for online booking.